How do I create a blog post?

This article looks at the basics of creating a blog post.

This article includes basic functionality, such as publishing a blog post, assigning an author, using the WYSIWYG editing tool, inserting an image, associating related content and editing SEO.

1. Hover over Editorial in the main navigation of your Dashboard and select Create next to Blog Post.

Hover over Editorial in the main navigation of your Dashboard and select Create next to Blog Post.

2. After clicking Create, the Blog Post Manager will appear. Select the Blog you would like to post under. This is required.

3. A headline is required, but you may also add a kicker and a subhead by clicking in the respective fields, replacing the text.

4. Select an author.

5. Add a teaser.

You may use the WYSIWYG editor or html.

6. Add your blog post in the next box, labeled Body.

You may type or paste the copy directly into the box, using html to format.

Or you may use the WYSIWYG editing tool by clicking Edit in WYSIWYG editor. WYSIWYG stands for What You See Is What You Get.

7. Opening the WYSIWYG editor results in a pop-up window that looks like this:

7.1. To paste your blog post from Microsoft Word, click on the Word icon at the top of the editor.

To paste your blog post from Microsoft Word, click on the Word icon at the top of the editor.

For best results, use this icon instead of pasting directly into the body of the WYSIWYG. This will ensure that any formatting translates from Word into the ePublishing Blog Post Manager. When you click the Word icon, a pop-up box will appear with further direction.

7.2. You may also copy and paste your blog post using the Paste as Plain Text tool in the editor.

You may also copy and paste your blog post using the Paste as Plain Text tool in the editor.

When pasting as plain text, the article will default to your website style. All hyperlinks or other formatting may be lost.

7.3. To format your blog post, use the buttons in the WYSIWYG toolbar. The most common formatting tools are circled below.

In addition, you may adjust the font, size, style and color. However, the text will default to the styles defined by your website for blog posts.

For more advanced editing tips and tricks, please read How do I format content?

7.4. To add a hyperlink, highlight text or an image and click on the link icon.

To add a hyperlink, highlight text or an image and click on the link icon.

8. Add an image by clicking on the Image icon in the WYSIWYG.

Add an image by clicking on the Image icon in the WYSIWYG.

8.1. Select Browse Server.

Select Browse Server.

8.2. Select the image.

To import a new image into your Media Manager, click New File in the top right of the Media Manager. If you'd like your New File in a specific folder, click on that folder first or select New Folder in the top right of the Media Manager to create a new directory.

8.3. Scroll to the bottom of the image properties, and click on Select.

8.4. Or, to quickly select an image, click the icon next to the image and click Select.

Or, to quickly select an image, click the icon next to the image and click Select.

8.5. Adjust the settings for your image and click OK.

Adjust the settings for your image and click OK.

You may adjust the alignment, the padding around the image (hspace/vspace) or add a border. Add alternative text (alt text) to improve SEO. If the photo is aligned left or right, text will wrap around it.

9. You may also associate an image with your blog post by clicking Browse under Image.

This image will appear next to the headline of the blog post. On some ePublishing websites, the author's headshot is added here.

10. When you are finished formatting your article, click Commit Changes.

When you are finished formatting your article, click Commit Changes.

11. Add keywords by typing a keyword and hitting Enter on your keyboard.

After you enter your keyword, it will appear below the blank field. If needed, you may Delete or Mark as Noise.

You may also Click to Analyze Keywords, which will generate recommended keywords based on the content in your blog post. It will allow you to choose whether you want to add the recommended keywords.

12. Select where you want the blog post to appear on your website.

This placement is based on your Taxonomy Manager and is unique to each website.

13. Set a Go Live Date.

Set a Go Live Date.

Without a Go Live Date, your blog post will not appear on your website.

To set the date, click the green Pick a Date button. Type in the time manually or use the arrows to set the time. If you'd like the blog post to unpublish at any time, set that date and time under Pull Date.

14. Click Create at the bottom of the page.

15. Return to the top of the Blog Post Manager.

Hover over Edit and select Web Links.

16. OPTIONAL: If your website's design includes a special section for blog links, add them here.

OPTIONAL: If your website's design includes a special section for blog links, add them here.

Click Add a blog link, and add the Title and URL of the blog.

17. Hover over Edit and select Related.

17.1. Select the content you want to appear next to your blog post.

You may click Generate Related Content, or select your related content manually by clicking on the relevant category.

17.2. If you select Related Content manually, a pop-up will appear.

If you select Related Content manually, a pop-up will appear.

Select your content by clicking on the box next to the headline and clicking Confirm Selection.

18. Click Save and return to the top of the Blog Post Manager. Hover over Edit and select SEO.

This tool will automatically populate. You may edit the URL and the Browser Title, which are based on your headline, as well as the Meta Description and Keywords on this page.

If you make changes, click Save.

19. Now you are ready to publish your blog post. Return to the top of the Blog Post Manager, hover over Edit and click General.

20. At the top of the page, click the green Publish button.

At the top of the page, click the green Publish button.

Your blog post will go live upon clicking the Publish button.

2 Comments

Cole Vandermause

In our experience, the Go Live Date is a compulsory setting for blog posts but not for articles. If we create a blog post and publish it, it doesn't display in the specific blog feed until we set a Go Live Date. Is that correct? Just curious as it is not a part of the step-by-step process outlined in this article.

Lou Bahin

Hi Cole,

Thanks for your comment!

You are correct for Blog Posts: you must enter a Go Live date to publish a post.

The Article Go Live date is preset to the day the article is first created. The editor can revise the Go Live date, but entering a date is not mandatory and if unchanged, the Article will go live when the editor clicks the Publish button.

I'll update the screen-step to clarify this step.

Best,
Lou Bahin
ePublishing, Inc.

Add your comment

E-Mail me when someone replies to this comment