How do I create an Event? (version 1)

This article provides instructions for version 1 of the ePublishing Event Manager. If you are unsure which version of the Event Manager you are using, please contact your Solutions Manager. Most websites use version 1.

Use the Event Manager to add or modify events displayed on your website. This includes free events, events sponsored by third parties, events supported by registrations on a different website and more.

Basic Event Layouts are the default when you create an Event using the Event Manager. Version 2 of the Event Manager also lets you remove sidebars or use a blank-page layout for events, effectively creating a marketing microsite.

To learn how to set up event registration - paid or free - please read this article: How do I create a registration form for an event?

1. To create a new Event, click on Create next to Event under Sales/Marketing in your dashboard.

To create a new Event, click on Create next to Event under Sales/Marketing in your dashboard.

To edit an existing event, click Search & Edit or Edit by ID.

2. If you have created templates, select your template in the dropdown.

If you frequently set up event pages for webinars, for example, a template may save you time when setting up new webinar events in the future on your website.

3. Set your Event Title and select Auto Update SEO (circled) if you want to automatically update your Browser Title and other SEO settings based on changes you make.

4. Add your contact name. This will appear on the event page.

5. If the event is associated with or hosted by a company in your directories/buyers guides, select it next.

To add a new company, type the company name into the box at the bottom of the form and select Add Company. Please note: When you add a company here, its listing on your website is still unpublished. Edit the listing in the Directory Listing Manager.

6. If your website is integrated with your Email Service Provider (ESP), add the mailing list you'd like to add registrants to.

As new event registrants complete their registrations, they will be added to the mailing list.

7. Write your teaser and add your event description using HTML or the WYSIWYG editor.

8. Associate an image with your event by clicking Browse next to Image.

9. Add keywords by typing a keyword and hitting Enter on your keyboard.

After you enter your keyword, it will appear below the blank field. The tool will also provide suggestions, shown above, which you can Add or Mark as noise.

You may also Click to Analyze Keywords, which will generate recommended keywords based on the content in your article. It will allow you to choose whether you want to add the recommended keywords.

10. Set the date and time that the event begins and ends, and don't forget to set a time zone so that the times are displayed accurately.

11. Set your site placement.

Site placement taxonomy is unique to each website. Please contact your Solutions Manager with any questions.

12. Click Create.

Click Create.

13. After creating your event, you may preview it. Scroll to the bottom of the page and click the Preview button.

After creating your event, you may preview it. Scroll to the bottom of the page and click the Preview button.

14. Next, move to the Supplemental portion of your Event setup.

15. Indexable, which allows the event to show up in your internal website search results, will default as checked.

16. Add details for your Event.

  1. Add the contact email address, if available. This will appear as the link for the event contact you entered when you set up the event.
  2. If the event has a URL that is a promotional website separate from this page, add the full URL here. Include the http:// in front of the URL so that your readers can open the event's site in a new window.
  3. If the event accepts registration on a third-party website, enter the full URL here, including the http://.
  4. Add the common name for the location of the event. For example, Hyatt Place or Panera.
  5. Add the full address for the event, if it is live.

17. Make any relevant classification taxonomy associations for the event. Common ones include: webinars, sponsored or industry.

Taxonomy is specific to each website. Please contact your Solutions Manager with any questions.

18. Associate topics to your event.

For example, if you are holding a webinar on the value of content marketing for growing your business, select content marketing (shown above).

Taxonomy is specific to each website. Please contact your Solutions Manager with any questions.

19. Associate an event category to your website. This is needed if you have more than one event calendar.

Taxonomy is specific to each website. Please contact your Solutions Manager with any questions.

20. Click Save.

21. To associate related content with your event, click on Related under Edit.

To associate related content with your event, click on Related under Edit.

22. Selected related content.

Click Generate related content (circled) to automatically generate content to be associated with your event. Or follow the instructions in this article to manually select related content: How do I select related articles, blog posts, listings, events, products and more to appear next to my content?

Where and how related content appears on your Event's landing page is dependent on your individual website's design.

23. Are you selling seats to your event? Under Edit, select Product.

23.1. Set up your product to sell individual tickets or group packages, or to take free registrations. If the latter, simply set the price to $0.

To learn how to set up event registration - paid or free - please read this article: How do I create a registration form for an event?

You may also choose to host your registration on a third-party website.

23.2. Set pricing. To add additional categories (for example, the price of a ticket for 10-19 people), click "Add More" on the right (6).

To learn how to set up event registration - paid or free - and pricing in more detail please read this article: How do I create a registration form for an event?

  1. The minimum quantity that the price applies to. For example, to set the price for 1 to 5 tickets. set the minimum quantity at 1.
  2. In the same example, set the maximum quantity as 5. If you don't apply a maximum quantity, the price you set will apply to all purchases, no matter how many tickets are being purchased.
  3. Set the price, or cost, of the ticket.
  4. If you'd like the landing page to show a discount, add the original cost here. If the tickets are $9 each, and you want to show that you're providing a 10% discount, type in 10.00 in the original cost field.
  5. In the Description field, type in what this pricing tier represents. For example, you may use descriptions such as: Bulk Group Sales or Individual Tickets. This is up to you but will appear in the customer's receipt.
  6. Click Add More to add another pricing tier to your product.

23.3. Pricing will appear as follows on your website. For each ticket sold, your customer will provide registrant details.

Pricing will appear as follows on your website. For each ticket sold, your customer will provide registrant details.

23.4. Click Create.

23.5. To finish creating your product, click on the link that appears at the top of your screen under Products.

This will take you to your product details in the Product Manager. You must finish setting up and publishing the product there.

Get details on how to complete your product setup: How do I create a registration form for an event?

23.6. Don't forget to publish your product after you are finished editing it.

24. Return to your Event in the Event Manager.

24.1. Under Edit, click Supplemental within your product in the Product Manager.

Under Edit, click Supplemental within your product in the Product Manager.

24.2. Click on the link under Content to return to your Event in the Event Manager.

24.3. Or click on Search next to Event under Sales/Marketing in your main navigation.

Or click on Search next to Event under Sales/Marketing in your main navigation.

25. Edit your SEO settings.

Edit your SEO settings.

25.1. SEO data will automatically be created based on your event setup.

  1. If desired, update your Browser Title, which is what appears at the top of your browser's window when the page for this event is open.
  2. The Meta Description is generated based on your description of the event and can be edited.
  3. The keywords will automatically populate based on keywords selected when you set up your event. Add or edit keywords here.

26. View the event attendee list under the green bar (circled below).

26.1. Upload registrations manually by clicking Batch Update or Add an Attendee (both circled below).

26.2. To access a list of who has purchased tickets to your event (purchasers not event attendees/seat-holders), access orders for the event in the Order Manager.

27. When you are finished updating your event, return to the General form and click Publish.

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