How do I create an event microsite?

This is for the newest version of the events, Version 2. If you are unsure which version of the Event Manager you are using, please contact your Solutions Manager.

Use the Event Manager to add or modify events displayed on your website. This includes free events, events sponsored by third parties, events supported by registrations on a different website and more.

Basic Event Layouts are the default when you create an Event using the Event Manager. Version 2 of the Event Manager also lets you remove sidebars or use a blank-page layout for events, effectively creating a marketing microsite. (See Step 17 in this article.) This gives you more splash and the ability to add more information than the standard events landing page.

At the bottom of this article, learn how to activate custom fields and navigation if you decide to take the blank-page microsite approach to your event's landing page.

To learn how to set up event registration - paid or free - please read this article: How do I create a registration form for an event?

1. To create a new Event, click on Create next to Event under Sales/Marketing in your dashboard.

To create a new Event, click on Create next to Event under Sales/Marketing in your dashboard.

To edit an existing event, click Search & Edit or Edit by ID.

2. If you have created templates, select your template in the dropdown.

If you frequently set up event pages for webinars, for example, a template may save you time when setting up new webinar events in the future on your website.

3. Set your Event Title and select Auto Update SEO (circled) if you want to automatically update your Browser Title and other SEO settings based on changes you make.

4. Add your contact name. This will appear on the event page.

5. If the event is associated with or hosted by a company in your directories/buyers guides, select it next.

To add a new company, type the company name into the box at the bottom of the form and select Add Company. Please note: When you add a company here, its listing on your website is still unpublished. Edit the listing in the Directory Listing Manager.

6. If your website is integrated with your Email Service Provider (ESP), add the mailing list you'd like to add registrants to.

As new event registrants complete their registrations, they will be added to the mailing list.

7. Write your teaser and add your event description using HTML or the WYSIWYG editor.

8. Associate an image with your event by clicking Browse next to Image.

9. Add keywords by typing a keyword and hitting Enter on your keyboard.

After you enter your keyword, it will appear below the blank field. The tool will also provide suggestions, shown above, which you can Add or Mark as noise.

You may also Click to Analyze Keywords, which will generate recommended keywords based on the content in your article. It will allow you to choose whether you want to add the recommended keywords.

10. Set the date and time that the event begins and ends, and don't forget to set a time zone so that the times are displayed accurately.

11. Set your site placement.

Site placement taxonomy is unique to each website. Please contact your Solutions Manager with any questions.

12. Click Create.

Click Create.

13. After creating your event, you may preview it. Scroll to the bottom of the page and click the Preview button.

After creating your event, you may preview it. Scroll to the bottom of the page and click the Preview button.

14. Next, move to the Supplemental portion of your Event setup.

15. Indexable, which allows the event to show up in your internal website search results, will default as checked.

16. Add details for your Event.

  1. Add the contact email address, if available. This will appear as the link for the event contact you entered when you set up the event.
  2. IMPORTANT: If the event has a URL that is a promotional website separate from this page, add the full URL here. Include the http:// in front of the URL so that your readers can open the event's site in a new window.
  3. IMPORTANT: If the event accepts registration on a third-party website, enter the full URL here, including the http://.
  4. Add the common name for the location of the event. For example, Hyatt Place or Panera.
  5. Add the full address for the event, if it is live.

17. Make any relevant classification taxonomy associations for the event. Common ones include: webinars, sponsored or industry.

Taxonomy is specific to each website. Please contact your Solutions Manager with any questions.

17.1. Select Classification Taxonomy to control how your event detail appears.

Click on the box next to each item.

  • No Sidebars: will allow the event to fill the width of the site.
  • Use Blank Page layout or Blank Page Layout: will only show the Event details. The site's navigation, footer, and other site template features will be removed.
  • Hide Event Search Ribbon: suppresses the event search drop downs above the event.

18. Associate topics to your event.

For example, if you are holding a webinar on the value of content marketing for growing your business, select content marketing (shown above).

Taxonomy is specific to each website. Please contact your Solutions Manager with any questions.

19. Associate an event category to your website. This is needed if you have more than one event calendar.

Taxonomy is specific to each website. Please contact your Solutions Manager with any questions.

20. Click Save.

21. To associate related content with your event, click on Related under Edit.

To associate related content with your event, click on Related under Edit.

22. Selected related content.

Click Generate related content (circled) to automatically generate content to be associated with your event. Or follow the instructions in this article to manually select related content: How do I select related articles, blog posts, listings, events, products and more to appear next to my content?

Where and how related content appears on your Event's landing page is dependent on your individual website's design.

23. Click Save.

24. Are you selling seats to your event? Or would you like people to register? Under Edit, select Product.

24.1. Set up your product to sell individual tickets or group packages, or to take free registrations. If the latter, simply set the price to $0.

To learn how to set up event registration - paid or free - please read this article: How do I create a registration form for an event?

You may also choose to host your registration on a third-party website.

24.2. Set pricing. To add additional categories (for example, the price of a ticket for 10-19 people), click "Add More" on the right (6).

To learn how to set up event registration - paid or free - and pricing please read this article: How do I create a registration form for an event?

  1. The minimum quantity that the price applies to. For example, to set the price for 1 to 5 tickets. set the minimum quantity at 1.
  2. In the same example, set the maximum quantity as 5. If you don't apply a maximum quantity, the price you set will apply to all purchases, no matter how many tickets are being purchased.
  3. Set the price, or cost, of the ticket.
  4. If you'd like the landing page to show a discount, add the original cost here. If the tickets are $9 each, and you want to show that you're providing a 10% discount, type in 10.00 in the original cost field.
  5. In the Description field, type in what this pricing tier represents. For example, you may use descriptions such as: Bulk Group Sales or Individual Tickets. This is up to you but will appear in the customer's receipt.
  6. Click Add More to add another pricing tier to your product.

24.3. Pricing will appear as follows on your Event's landing page. For each ticket sold, your customer will provide registrant details.

Pricing will appear as follows on your Event's landing page. For each ticket sold, your customer will provide registrant details.

24.4. Click Create.

24.5. To finish creating your product, click on the link that appears at the top of your screen under Products.

This will take you to your product details in the Product Manager. You must finish setting up and publishing the product there.

Get details on how to complete your product setup: How do I create a registration form for an event?

24.6. Don't forget to publish your product after you are finished editing it.

25. Return to your Event in the Event Manager.

25.1. Under Edit, click Supplemental within your product in the Product Manager.

Under Edit, click Supplemental within your product in the Product Manager.

25.2. Click on the link under Content to return to your Event in the Event Manager.

25.3. Or click on Search next to Event under Sales/Marketing in your main navigation.

Or click on Search next to Event under Sales/Marketing in your main navigation.

26. Edit your SEO settings.

Edit your SEO settings.

27. SEO data will automatically be created based on your event setup.

  1. If desired, update your Browser Title, which is what appears at the top of your browser's window when the page for this event is open.
  2. The Meta Description is generated based on your description of the event and can be edited.
  3. The keywords will automatically populate based on keywords selected when you set up your event. Add or edit keywords here.

28. Click Save.

29. Preview your event.

After creating and adding details to your event, you may preview it.

  1. Return to the Edit > General subform.
  2. Scroll to the bottom of the page and click the Preview button.
Preview your event.

30. To add custom page navigation and new sections to your Event's landing page, click Custom under Edit.

To add custom page navigation and new sections to your Event's landing page, click Custom under Edit.

 

30.1. Here is an example of a custom landing page, or microsite, using this feature:

30.2. But first, if you haven't done so already, create your Custom Event fields. If these are set-up, skip this step and move to Step #32 in this article.

31. Create your custom fields. Only users with privileges to access the Sys Admin > Event Detail Manager can do this.

If you need access to the Event Details Manager, please talk to your systems administrator. Within Sys Admin, the Event Detail Manager controls the creation and administration of which fields can be displayed on your microsite or landing page based on its classification.

31.1. To access or setup Custom Event fields, open the Sys Admin > Event Detail Manager and select Create & Edit.

Read this article to learn how to set up these custom details: How do I create custom event details that will appear on my event's microsite?

32. When you are ready to add fields to your landing page, return to Event Manager > Custom.

When you are ready to add fields to your landing page, return to Event Manager > Custom.

To determine the order of your navigation for your events, your site administrator can update the order in the Sys Admin Event Detail Manager by dragging and dropping the fields. Contact ePublishing to reset the system to use the updated order of the custom event fields. This is best handled as a Help Desk ticket. The order will affect the landing pages of all events tagged with that event classification.

32.1. Select the correct classification for your event.

32.2. Based on the event type, new options will open to add fields to your landing page. Your event coordinators can add text in the WYSIWYG editor or directly copy/paste HTML.

NOTE: Each form field is its own section. The order of the fields drives the navigation on your event landing page.

If nothing is entered in a field when setting up the custom details of an event, then that section will not appear on the landing page.

33. When you are finished updating your event, return to General under Edit and click Publish.