BeaconLive Webinars with ePublishing Event Integration
ePublishing has partnered with BeaconLive and integrated their BeaconConnect webinar solution (formerly known as "Cinchcast"). You can find more information about BeaconConnect on the BeaconLive website. If you'd like to explore using BeaconConnect, please contact us.
With this integration, you can present BeaconConnect webinars directly on your site. Create your new webinar within ePublishing's Events Manager, and it will automatically be created within BeaconConnect. As people register for your webinar on your site, their attendee information is sent to BeaconConnect. No manual data entry is required.
Create the Webinar
Creating a BeaconConnect webinar through the ePublishing system is as simple as creating a new event in the event manager. Once you hit save, ePublishing syncs with BeaconConnect to automatically create your webinar and retrieve its unique ID. This process could take up to 15 minutes to complete. If it’s a paid webinar, you can create the webinar’s product using the same familiar ePublishing admin tools.
When creating your new event in ePublishing, be sure to tag it with the Cinchcast Event taxonomy located under Classification > Events.
Of course, you will want to add more details to your new webinar and take advantage of all the great BeaconConnect features, but you can do that at any time. Your webinar is ready to begin accepting attendee registrations or seat purchases right away.
Keep in mind that when attendees receive their event confirmation email they will see a link to the webinar so we can go ahead and set up that landing page. Notice that your webinar will play on your own site where you can market directly to your audience and keep them engaged once the webinar is complete. You no longer need to send your attendees away from your site.
Create the Landing Page
To set up your webinar landing page, click on the custom link in the event manager menu and copy the BeaconConnect event ID. Be sure to copy the entire ID including the tildas at the end.
Now go to the ePublishing Pages Tool and create a new page. Paste in the event ID as the page’s URL. Be sure to add a forward slash to the beginning.
The headline and body content is completely customizable. Our clients are taking full advantage of the flexibility by adding sponsorship information, cross-promotion and event speaker details on the page.
Now switch to code view in the WYSIWYG and paste in the shortcode below:
[cinchcast height="900px" width="100%"]
The BeaconConnect event itself is pulled into the page by the shortcode. Some clients leave off the shortcode until the day of the webinar and use the space for additional marketing information. The choice is yours. Just be sure and insert that shortcode before the webinar date arrives.
So how does an attendee register? Webinars will appear on your website’s events page, clicking the registration purchase link will prompt them to complete an attendee form and take them through the regular checkout process. Minutes after they register you will see them listed in the BeaconConnect dashboard and the attendee will receive a receipt plus an email with details on how to access your webinar.
Make sure you have edited your Registration Confirmation Email Template within BeaconConnect. You'll want to make sure your domain is used in that email. See below.
If they click the link before the webinar goes live, they will see your custom message on the landing page you just created. We strongly suggest placing a call to action on this page until the webinar goes live in order to channel their interest into purchasing another webinar, a newsletter or a related product. All of the ePublishing platform tools and features are at your marketing team’s disposal.
You are Ready
Congratulations! The BeaconConnect webinar you created through the ePublishing tools was a complete success and you had dozens of attendees click the sponsorship banners and follow your links to more webinars. But what happens now?
The great news is that there are no massive video files to download and re-upload to some server to host your replays. It all happens right here. The landing page, embed code and URL stay the same.
We recommend returning to the Page Manager page and changing the message to reflect the replay status plus add links and promos to upcoming webinars. Replay landing pages are great long-term cross-promotional opportunities.
A Note on Access
The webinar page cannot be access controlled on the ePublishing side due to the fact that many attendees will not have accounts within the ePublishing system. The obfuscated URL and the attendee tracking code will reduce the number of unofficial attendees.
The attendee tracking code is also used by BeaconConnect to create a report on the number of different locations that the same attendee code is used from. This report can be employed by the client to follow up with attendees who inappropriately shared their access information.