Cinchcast Webinars with the ePublishing Integration
Create the Event
Creating a Cinchcast Webinar through the epublishing system is as simple as creating a new event in the event manager. Once you hit save, ePublishing syncs with Cinchcast to automatically create your webinar and retrieve it’s unique ID. If it’s a paid webinar, you can create the webinar’s product using the same familiar ePublishing admin tools.
Of course, you will want to add more details to your new webinar and take advantage of all the great Cinchcast features but you can do that at any time. Your webinar is ready to begin accepting attendee registrations or seat purchases right away.
Keep in mind that when attendees receive their event confirmation email they will see a link to the webinar so we can go ahead and set up that landing page. Notice that your webinar will play on your own site where you can market directly to your audience and keep them engaged once the webinar is complete. You no longer need to send your attendees away from your site.
Create the Landing Page
To set up your webinar landing page, click on the custom link in the event manager menu and copy the Cinchcast event ID. Be sure to copy the entire ID including the tildas at the end.
Now go to the ePublishing Page Manager Tool and create a new page. Paste in the Cinchcast event ID as the page’s URL. Be sure to add a forward slash to the beginning.
The headline and body content is completely customizable. Our clients are taking full advantage of the flexibility by adding sponsorship information, cross-promotion and event speaker details on the page.
Now past in the shortcode:
[cinchcast height="900px" width="100%"]
The Cinchcast event itself is pulled into the page by the shortcode. It's handy to copy and paste the shortcode in from a previous event and you are ready to go. Some clients leave off the shortcode until the day of the webinar and use the space for additional marketing information. The choice is yours. Just be sure and drop that shortcode before the webinar date arrives.
So how does an attendee register? Webinars will appear on your website’s events page, clicking the registration purchase link will prompt them to complete an attendee form and take them through the regular checkout process. Minutes after they register you will see them listed in the Cinchcast admin tools and the attendee will receive a receipt plus an invitation similar to this one.
If they click the link before the webinar goes live, They will see your custom message on the landing page you just created. We strongly suggest placing a call to action on this page until the webinar goes live in order to channel their interest into purchasing another webinar, a newsletter or a related product. All of the ePublishing platform tools and features are at your marketing team’s disposal.
You are Ready
Congratulations! The Cinchcast webinar you created through the ePublishing tools was a complete success and you had dozens of attendees click the sponsorship banners and follow your links to more webinars. But what happens now?
The great news is that there are no massive video files to download and re-upload to some server to host your replays. It all happens right here. The landing page, embed code and URL stay the same.
We recommend returning to the Page Manager page and changing the message to reflect the replay status plus add links and promos to upcoming webinars. Replay landing pages are great long-term cross-promotional opportunities.
A Note on Access
The webinar page cannot be access controlled on the ePublishing side due to the fact that many attendees will not have accounts within the ePublishing system. The obfuscated URL and the attendee tracking code will reduce the number of unofficial attendees.
The attendee tracking code is also used by Cinchcast to create a report on the number of different locations that the same attendee code is used from. This report can be employed by the client to follow up with attendees who inappropriately shared their access information.