Redirect Manager Overview & How Redirects Are Used

Use the Redirect Manager to create and edit redirects within your website. Redirects are links that redirect traffic from one URL to another. For example, you may want to create a simple URL that when typed into the browser will point the reader to a longer domain name. The shorter domain name makes marketing simpler.

The Redirect Manager is also used to set up 301/302 redirects, explained in more detail below.

Redirects ensure that your website is SEO-friendly and that you maintain good links throughout your website.

Access the Redirect Manager from your dashboard under Editorial in the main navigation. There, you can create, or search & edit.

Step-by-Step Directions:

How Redirects Are Used

Take advantage of Redirects to:

  • Create marketing campaign-specific URLs. For example, will point to a specific page that you created in your Page Manager. This could be used to better track your marketing campaigns’ success alongside your email analytics and/or Google Analytics.
  • Landing pages for keyword campaigns on Google AdWords. For example, for a campaign targeting the keyword “fluffy bunny.” You would point this URL to a keyword landing page or a taxonomy-driven landing page for “fluffy bunny.” Learn more about creating landing pages based on topics here: How do I create a dynamic topic-based landing page?
  • Create a quick-access link to popular site functions. For example, a redirect for your subscription page:
  • Create a 301 redirect, which is used for directing users to pages that have been removed or demoted from your original website.
  • Create a 302 redirect, which should only be used in limited circumstances. It is used to temporarily point users to a new location. Please talk to your Solutions Manager with questions.
  • Create an automatic redirect from an old URL to a newly updated URL. ePublishing will not do that automatically if you update a URL on your website.