Evergreen Content refers to content that is timeless, that can be used on a website indefinitely. In other words, the content's relevance doesn't change because time passes. Evergreen content is great for SEO.
It is the opposite of news, which is typically relevant for only a short period of time.
Examples of evergreen content include:
- Expert interviews
- Best practices
- How-to articles
- Top lists (example: Top 50 Distributors, Top 10
- Case studies
- Infographics (be sure to update the data when necessary)