BPA Audit

A BPA audit is conducted by BPA, an American company, which provides independent, third-party audits of audience claims of business-to-business and consumer magazines. It also provides audit services for newspapers, websites, events, email newsletters, digital magazines and other advertiser-supported media produced by its members.

For ePublishing clients, it generally means that an export of users and server logs need to be sent to BPA for a requested time period.

Who is BPA?