When creating or editing an article, product or other content for your website, an SEO-friendly URL is automatically generated for you. You can view it under Edit>SEO.
A friendly URL is important for SEO. It's one of the easiest things you can do to improve how your website is indexed by search engines. In particular, it can increase your ranking for keywords in the article.
The SEO-friendly URL that ePublishing uses is based on your headline. It can be edited however in the Friendly URL field circled above. Simply update (remember hyphens) and click Save.
It's always important to think about keywords you're using in your headline. If you're going to have a catchy headline designed to entice readers to click, make it catchy AND include important words that your audience would search for. Specific is always better!