Turn your audience's opinions into actionable insights. Our new Enhanced Polling feature allows you to add lead capture forms directly to your polls.

• Lead Capture: Require participants to provide their email address and answer custom demographic questions (e.g., career, industry, or location) before submitting their vote.

• Integrated Reporting: All responses—including poll answers, contact information, and demographic data—are captured in a single, downloadable CSV report.

• Subscriber Validation: The system automatically checks if the participant is an existing subscriber and logs this status in your reports.

• How to get started: Enable the POLLS_LEAD_GEN classification for your site.

Setting up lead generation on your polls

1. Enable the classification. Enable the POLLS_LEAD_GEN classification for your site
2. Create your demographic fields. Go to Advanced > Custom Fields and create the fields you want to collect, such as Career, Industry, or Location. Once the classification is active, these fields populate the lead capture form on your site automatically.
3. Create or edit your poll. Go to Marketing > Polls and set up your poll as usual. There is no per-poll setting to turn on — as long as the classification is enabled and you have custom fields created, the lead capture form appears on every poll.

What participants see

The Submit button stays locked until the participant enters a valid email address and completes all required demographic fields.

Viewing your results

Go to Reports > Poll Responses to see your data. The CSV export maps each vote to that participant's email and demographic answers, and includes whether the email matches an existing subscriber in your database.